Kanishk Harlalka

Kanishk Harlalka is a skilled digital marketing professional currently serving as a Paid Media Analyst at Performics, where responsibilities include managing Google and Meta Ads, optimizing ad performance, and launching new campaigns, achieving a notable 33% reduction in cost per acquisition. With extensive experience in digital marketing since October 2020 at Nathead, Kanishk has managed SEO, PPC/SEM, and has developed over 10 websites while enhancing brand visibility and revenue. Previous roles include optimizing online visibility for prominent brands at FCB/SIX India and converting offline operations into an online service at Safewash Total Laundry, where Kanishk managed significant advertising budgets. Educational qualifications include a postgraduate degree in Digital Marketing from IIDE and a Bachelor's degree in Event and Public Relations from the National Academy of Event Management and Development.