FCB Ulka
Pratham Keshariya is a seasoned professional in brand services and strategic communication, currently serving as a Senior Brand Services Executive at FCB Ulka since February 2023. Prior experience includes roles as a Solution Strategist at Evoguemedia, where responsibilities involved client servicing and design strategy, and as a Brand Management Intern at Graviky Labs, focusing on cleantech marketing. Keshariya also contributed as a Learning Consultant at The Economic Times and held various positions within The Rotaract Club of NMIMS Sunrise, including Sponsorship Director. Educational background includes a Bachelor of Business Administration from SVKM's Narsee Monjee Institute of Management Studies.
FCB Ulka
FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol - Brand Bedrock. Besides two mainline creative agencies- FCB Ulka and FCB Interface, FCB India has an array of specialised divisions such as Lodestar UM (Media), FCB Interactive(Digital), FCB Healthcare (Healthcare), FCB Cogito Consulting (Brand consulting), FCB Asterii (Analytics), FCB Aquila (Activation), FCB Neon Brand PR (PR). The network is a part of FCB Worldwide, a 140+ years agency network with presence in 80 countries, 1000+ brands, 8000+ people, owned by the Interpublic Group of Companies (IPG).