Cecília Caetano Valadares is a seasoned professional in branding and strategic marketing with extensive experience across various sectors. Currently serving as Gerente de planejamento e estratégia at Panda Inteligência em Eventos, Cecília develops event strategies through market analysis and target research. As a Consultora Associada at hacoo, responsibilities include crafting brand positioning and communication strategies. Prior roles encompass mentoring in Personal Branding at Academy Abroad, investment at FCJ Venture Builder, and brand experience management at U4C Instituição de Pagamento S/A. Additional experience includes brand strategy roles at Trina Branding and Leme - Pesquisa e Inteligência de Mercado, as well as supervision of creative teams at Raiz Educação. Cecília holds an MBA in Marketing Estratégico and a Bachelor's degree in Publicidade e Propaganda, along with various professional development certifications.