Kritika Gupta

Kritika Gupta is a skilled professional with a background in product design and research, currently serving as the Chief Product Officer and Co-Founder at Fe-rry, where the focus is on developing a novel point-of-care diagnostic device. Prior experience includes a role as Associate Product Designer at Gainsight, where Kritika designed modules for Customer Success Admin, notably creating 'Rules Templates' that significantly reduced the complexity of a rule-building process. Kritika has also contributed as a Research Assistant at The World Bank Group and as a Research Intern at DAI Research & Advisory Services, working on projects involving evidence-based interventions. Additionally, Kritika interned at Flipkart, enhancing user experience for women on the hypervalue app Shopsy, and at KisanLinks, conducting market research to assess share metrics. Kritika holds a Bachelor of Technology degree in Civil Engineering and Product Design from the Indian Institute of Technology, Guwahati.