Kelly Moya-Rao

Kelly Moya-Rao is a seasoned Digital Engagement Strategist at Federal Student Aid, focusing on customer care and social media management since November 2020. Kelly has handled over 300,000 inquiries across major social media platforms, developed responses on critical topics such as the FAFSA and loan forgiveness, and managed significant outreach campaigns, including a paid media initiative that achieved over 66 million impressions. Prior to this role, Kelly served as Director of Marketing and Head of Client Strategy at BW Missions, where responsibilities included managing multiple accounts and leading marketing efforts for various clients. Kelly's educational background includes a Master’s degree in Integrated Marketing Communications from Georgetown University and a Bachelor’s in Health Care Administration from Florida Atlantic University.