James Hough

James Hough is the Head of Corporate, Events & Championship Partnerships at Fédération Internationale de l'Automobile (FIA). Prior to this role, James founded Sports Marketing Worldwide and served as the Director at MediaCom Sport. James has a strong background in sports marketing, sponsorship strategies, and event management with key achievements in advising top brands and managing partnerships with major sports organizations. James also has experience in media planning and buying as well as marketing internships. James holds a BSc (Hons) degree in Marketing from Lancaster University.