Chris Kelly

Chris Kelly has been working in the data and analytics field since 2008. Chris began their career as a System Information Assistant at the Scottish Social Services Council. In 2011, they moved to Tag Games as a Data Analyst. In 2014, they joined DC Thomson Family Theirtory as a Web Analyst and DC Thomson - Digital Publishing as a Senior Data and Web Analyst. In 2015, they became an Ambassador at Infogram. In 2020, they worked as a Marketing Analytics Manager at Tradeprint. Currently, they are a Director at UK Digital Analytics Consultancy Ltd and Head Of Data at feelter.

Chris Kelly holds a Bsc in Pharmacology from the University of Dundee, with a field of study in Chemistry, Psychology, Philosophy, and Computing. Chris has also obtained various certifications, including the EU General Data Protection Regulation Foundation from IBITGQ (International Board for IT Governance Qualifications) in January 2018, the Facebook for Journalists Certificate from Facebook in April 2017, the Google Analytics 4 Certification from Google in August 2022, the SEMrush SEO Fundamentals Exam and SEMrush SEO Toolkit Exam from SEMrush in October 2018, the Advanced Google Analytics from Google in July 2018, the Ecommerce Analytics: From Data to Decisions from Google in July 2018, and the Google Tag Manager Fundamentals from Google.