femography
Nirosha Karunarathna is an experienced professional in consumer and product innovation, currently serving as the Consumer and Product Innovation Lead at Femography, the FemTech division of MAS Holdings. Nirosha has expertise in conducting consumer and UX research, managing international research projects, and driving market innovation in the FemTech apparel sector. Prior roles include Manager of Insights at PepperCube Consultants, where strategic marketing recommendations were provided, and Senior Executive at NielsenIQ, focusing on brand development and consumer insights. Nirosha's background includes various positions in consumer insights at Procter & Gamble and a Project Officer role at the Institute of Policy Studies of Sri Lanka. Nirosha's educational qualifications include an MBA from the University of Wolverhampton and multiple diplomas in marketing and accounting.
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femography
We are a design, development and manufacturing partner for innovative FemTech apparel solutions across all life stages (menstruation, maternity and menopause) Backed by science and designed with women, our solutions are built upon deep consumer insights and technical expertise, meeting the unmet needs across all stages of the feminine journey. Powered by MAS Holdings, the largest Apparel Tech Company in South Asia, we work with a host of renowned global brands to bring intelligent apparel solutions to market worldwide. Everyday our teams reimagine the fabric of an empowered feminine future, bringing game changing innovation & technology to elevate feminine lives through what they wear. We create menstrual and maternity wear that comes with host of technologies weaving together functionalities such as Absorbency, Ultra-stretch, Active Heating and Compression to name a few. Our menopause clothing helps manage symptoms of (peri) menopause with its key feature of Thermal Regulation, available via our consumer-facing brand, Become Clothing. www.becomeclothing.com