Maritere Torcida Rodriguez

Maritere Torcida Rodriguez has a comprehensive work experience spanning over several companies. Currently, they hold the position of Head of CX & Ops. Digital at FEMSA, where they focus on enhancing customer satisfaction by bridging the gap between physical and digital services.

Prior to their current role, Maritere worked as Managing Director of Operation & CX at Citibanamex from 2020 to 2021. Their responsibilities included executing strategies to improve customer satisfaction and cross-selling, leading a team of direct reports and customer service representatives.

Before joining Citibanamex, Maritere served as VP Loyalty Solutions Mexico & Central America LAC at Mastercard. In this role, they devised strategies to drive market penetration and revenue growth using digital technology and talent. Maritere also held other positions at Mastercard, including VP Marketing Solutions and Business Development, and Customer Engagement Director, where they were responsible for designing new digital marketing capabilities and expanding the marketing services business in LATAM.

Maritere's work experience also includes their time at American Express, where they held various roles such as Head of Cards Acquisition, Brand Engagement & Acquisition Enhancement, Digital Card Acquisition Manager, National TMK & Direct Mail Acquisition Manager, and Business Transformation Manager.

Overall, Maritere Torcida Rodriguez has demonstrated their expertise in customer experience, operations, and digital solutions throughout their career in the finance and technology sectors.

Maritere Torcida Rodriguez holds a Marketing degree from Tecnológico de Monterrey. In addition to their degree, they have obtained several certifications, including Master Agile Ambassador from Mastercard Data & Services in 2018, Digital Marketing Degree from ISDI in 2017, and Black Belt from American Express in 2011.