John Whitcore

John Whitcore is an accomplished professional in the audio and music technology industry, currently serving as the Business Development Manager for the Northeast US at Fender Musical Instruments Corporation since July 2023. Previously, John held significant roles at Avid, including Sr. Principal Product Manager and Product Designer for Pro Tools Systems, and contributed to the strategic direction and design of audio hardware and software. John's extensive experience encompasses leadership positions such as National Sales Manager and US Territory Sales Manager at Genelec, Inc., where effective team management and strong business relationships were prioritized. With a background as Company Owner of MultiLoops and sales expertise developed at Digidesign, Inc. and Parsons Audio, John possesses a well-rounded skill set bolstered by a BM in Sound Recording Technology and an MBA in Business Management from the University of Massachusetts Lowell.