Keith Legro

Keith Legro is an accomplished executive with extensive experience in marketing and brand management, currently serving as Vice President of Key Accounts and Vice President of Marketing at Fender Musical Instruments Corporation since June 2018. Prior to this role, Keith spent nearly three years at The Kraft Heinz Company, where responsibilities included managing a $465 million portfolio and leading successful campaigns, such as the "Stove Top Thanksgiving Pants" promotion, which garnered 1.3 billion media impressions. Earlier positions included significant contributions to the branding and growth of Kraft Macaroni and Cheese. Keith's career began with notable leadership roles in nonprofit organizations, including the Executive Director position at Sound Body Sound Mind, focusing on childhood obesity prevention. Academic credentials include an MBA in Marketing Strategy and Brand Management from USC Marshall School of Business and a BA in Political Science from UCLA.