Alessandro Lucarelli

Alessandro Lucarelli is a seasoned digital analytics and UX professional with extensive experience in the field. Currently serving as Digital Analytics Manager and Digital Analyst at Fendi since May 2019, Alessandro specializes in digital analytics, conversion rate optimization (CRO), A/B testing, and personalization strategies, focusing on enhancing the online user experience through data-driven insights. Prior to Fendi, Alessandro worked at Wind Tre for over a decade in various roles, including Digital UX Specialist, overseeing UX research optimization, and Digital Advertising Specialist, where responsibilities included managing display advertising campaigns and coordinating communication strategies for mobile products. Alessandro holds a Postgraduate Master in Economics Communication and Media Management from the University of Rome Tor Vergata and a Master’s degree in Communication from Sapienza Università di Roma.