Alessandro M. currently serves as the EU E-business specialist at Fendi since November 2022, overseeing digital merchandising and site management for Women, Kids, Home Décor, and Fragrances in Fendi Europe. Responsibilities include site management and optimization, product launches and catalog maintenance, coordinating digital and CRM online activations, sales campaign buying and merchandising, stock strategy, and performance monitoring, along with data analysis and reporting. Prior to Fendi, Alessandro held various positions at ALD Automotive, including EU e-commerce associate and world-wide e-commerce support, and worked as a remarketing backoffice CRM and lead management specialist. Alessandro's early experience includes a role as a sales advisor at Calvin Klein. Academically, Alessandro holds multiple degrees, including a Management of Fashion and Luxury Companies degree from Università Bocconi and a Master's degree in Marketing and Business Communication from Sapienza Università di Roma, alongside advanced studies in International Business, Trade, and Export, and a Bachelor's degree in Communication and Media Studies from the same institution.
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