Sampo Smeds has extensive experience in account management, having held the position at Fennia from December 2003 to the present, at Radiolinja from June 2002 to November 2003, and at Codetoys from January 2000 to April 2002. Sampo Smeds holds a degree in Marketing, awarded in 2000 from Helsingin liiketalouden ammattikorkeakoulu Helia.
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