ferm LIVING
Pia Brown Ayouty is an accomplished professional with extensive experience in sales and marketing leadership within the fashion and retail industries. Currently serving as Chief Commercial Officer at ferm LIVING since February 2023, Pia previously held the Chief Commercial Officer position at Tiger of Sweden, overseeing diverse commercial activities and omni-channel strategies. Prior roles include General Manager of Operations Excellence at Central Group, managing operations across numerous luxury apparel brands, and Sales Manager for Ralph Lauren in Scandinavia and the Baltics. Pia's career also encompasses significant leadership positions at Blossom Mother and Child, SAND, LVMH, and Magasin du Nord, along with a foundational role as an Accountant at Price Waterhouse Coopers. Educational credentials include an HD in Economics from Copenhagen Business School and a high school certificate from Herlufsholm kostskole.
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ferm LIVING
Life is full of contrasts. As we navigate expectations and dreams in the search for meaning and comfort, we long for a balanced life with room for chaos and calm, moments of reflection and times of joy. A place where we can be ourselves, realise the true value of things, and feel at home. Based on a passion for authentic design and clear functionality, we challenge ourselves to shape the future and take pride in creating products that help you balance the contrasts of life. Our soft forms, rich textures and deep colours allow you to create an authentic and composed atmosphere, while avant-garde shapes, striking patterns and curious details add a touch of the unexpected. From our base in Copenhagen, we work with artisans around the world, fusing our Scandinavian mindset with global skills and traditions. We take our responsibility to people and the planet seriously, and expect the same of our partners. We create collections of furniture, accessories and lighting, so you can create space to feel comfortably you. Welcome home.