Pia Brown Ayouty

Pia Brown Ayouty is an accomplished professional with extensive experience in sales and marketing leadership within the fashion and retail industries. Currently serving as Chief Commercial Officer at ferm LIVING since February 2023, Pia previously held the Chief Commercial Officer position at Tiger of Sweden, overseeing diverse commercial activities and omni-channel strategies. Prior roles include General Manager of Operations Excellence at Central Group, managing operations across numerous luxury apparel brands, and Sales Manager for Ralph Lauren in Scandinavia and the Baltics. Pia's career also encompasses significant leadership positions at Blossom Mother and Child, SAND, LVMH, and Magasin du Nord, along with a foundational role as an Accountant at Price Waterhouse Coopers. Educational credentials include an HD in Economics from Copenhagen Business School and a high school certificate from Herlufsholm kostskole.