Ferrara
Chloe Bashian is a seasoned marketing professional with extensive experience in consumer experience management and brand positioning. Currently serving as Manager of Consumer Experience at Ferrero since August 2021, Chloe established a consumer-centric approach that integrates creative and visual identity with full-funnel marketing for notable brands such as Nutella and Keebler. Prior experience includes Associate Brand Manager for Hornitos Tequila at Beam Suntory, where Chloe led cross-functional teams to drive sales and awareness through innovative campaigns and packaging. Previous roles at mcgarrybowen included Account Executive, contributing to major brand repositioning initiatives. Chloe holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Richmond.