Lisa Crossett

Lisa Crossett is a seasoned sales executive with extensive experience in the consumer goods industry, currently serving as Vice President of Sales at Ferrara since September 2010. In this role, Lisa oversees sales strategies for Walmart and Sam’s, while also having progressed through various positions including Sr. Director of Sales and National Account Manager, focusing on seasonal candy and fruit snacks. Prior experience includes serving as Category Manager at Campbell's Soup and Category Advisor at Newell Rubbermaid, along with a role as Channel Manager at Goody Hair Products within the same company. Lisa holds a Bachelor of Business Administration in Marketing from Clayton State University, attained in 2001.