Ferrara
Nicole A. is a seasoned professional in shopper insights and marketing, currently serving as Senior Manager at Ferrara Candy Company since September 2019, where Nicole leads research initiatives to understand shopper behaviors and translates data into actionable insights for retailer partners. Prior to this role, Nicole held various positions at McCormick FONA focusing on segment-specific marketing strategies for Functional/Performance Nutrition Beverages, and at Molson Coors Beverage Company, where responsibilities included custom research for brand initiatives and innovations. Earlier experience includes time as Director at Circana consulting for Wrigley, Client Manager at Nielsen, and various roles in brand management and marketing coordination, consistently driving insights and strategies across the consumer packaged goods industry. Nicole holds an MBA in Marketing from Saint Louis University and a Bachelor of Business Administration from Stetson University.
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Ferrara
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Ferrara is the third-largest U.S. non-chocolate confectionary company in the U.S. We have been sharing delight in every bite since 1908, when Salvatore Ferrara began selling candy-coated almonds from his bakery in Chicago’s Little Italy. Headquartered in Oakbrook Terrace, Illinois, the Company specializes in gummies, seasonal candies, fruit snacks, and other general line candies and offers its portfolio of well-loved consumer brands and private label products through retailers predominately in the United States.