Nicole Thayer

Nicole Thayer is an experienced professional in shopper insights and category management, currently serving as the Senior Shopper Insights Manager at Kimberly-Clark since April 2007. In this role, Nicole leads the development of innovative initiatives that shape sector strategies and identify growth opportunities. Previous positions at Kimberly-Clark involved guiding insights for various teams, including eCommerce and collaborations with Dollar Tree/Family Dollar, as well as integrating virtual reality capabilities into strategic research for Sam's Club. Earlier experience at Albertsons Companies included category management for Baby & Child Care with a significant sales volume and managing replenishment for Health & Beauty categories. Nicole holds a B.S. in Management Systems from Arizona State University.