Louis Colmache is an accomplished executive with extensive experience in motorsport and marketing, currently serving as the Head of Motorsport for Ferrari North America and Head of Corse Clienti Asia Pacific since November 2014, where leadership in developing the racing division across Asia is a key focus. Previously, Louis held the role of CEO at Poplidays from October 2012 to October 2014, successfully transforming the company into an international e-commerce B2B2C business. Louis's earlier experience with Ferrari from December 2004 to November 2012 included positions as Marketing Director for Ferrari Japan K.K., Country Manager for South West Europe, and Marketing Manager for West Europe, contributing significantly to corporate marketing strategies and sales management across various regions. Educational credentials include a Master's degree in Luxury, Art and Fashion from Universite La Sorbonne Nouvelle and a Master's degree in Entrepreneurship from Audencia.
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