Annika Lutz

Annika Lutz currently serves as a DAM Quality Control and Process Analyst at Ferrero, a position held since October 2024, after completing a role as a Trainee Junior Brand Manager at the same company focused on Brand Management for Kinder Chilled & Bakery earlier in 2024. Prior experience includes working as a Marketing and Retailing Student Assistant at Universität Trier from December 2021 to December 2023, assisting with research and administrative tasks, as well as a Marketing Intern at RTL Group from May 2023 to November 2023, where a master thesis on "Artificial Intelligence in Organizations" was developed. Additional internships at attrax and ECE involved website development, event planning, and administrative duties. Annika holds a Master of Science in Business Administration from Universität Trier and a Bachelor of Science in Business Administration from the same institution, with additional coursework at BI Norwegian Business School.