Fernanda Alexandre

Fernanda Alexandre currently serves as the South America Category Manager for Nutella at Ferrero since May 2023. Prior to this role, Fernanda was the Innovation and Category Manager at The Kraft Heinz Company from April 2022 to May 2023, where responsibilities included developing the brand strategy for Hemmer. Fernanda's previous experience at Danone spanned from April 2015 to April 2022, holding multiple roles such as Regional Trade Marketing Manager and Go to Market Coordinator, contributing significantly to trade marketing and sales channel management. Additional experience includes positions at Fast Shop s/a, Mundial Logistics Group, and Fiorde Logística Internacional. Fernanda holds multiple certifications and degrees in Marketing, Trade Marketing, Business Strategy, and Logistics from various institutions including ESPM and the University of La Verne.