Guillaume Robin

Guillaume Robin is an accomplished professional with extensive experience in e-commerce and innovative retail strategies. Currently serving as Head of E-commerce & Accelerating Channels at Ferrero since November 2022, Guillaume previously held several significant roles at Auchan Retail, including Directeur des Nouveaux Concepts E-commerce, where responsibilities encompassed omnichannel strategy, digital strategy, operations, and open innovation. Guillaume also has experience in project management and operational performance from roles such as Directeur de Projets E-commerce and Responsable Performance Operationnelle. Notable prior positions include Regional Business Units Director at Simply Market France and Store Director at ATAC. Educational qualifications include an Executive MBA from HEC Paris and a Master’s degree from IÉSEG School of Management.