Kim Eadie is a seasoned professional with extensive experience in category management and commercial trading. Currently serving as the Head of UK and Ireland Customer Category at Ferrero since May 2015, Kim leads a team of 12 to drive category and brand growth opportunities across various product lines, including Kid's Confectionery, Countlines, and Biscuits. Prior to this role, Kim held several positions at Wickes, including Head of Commercial Trading and Category Manager for multiple departments, and gained valuable experience at AkzoNobel and the Cabinet Office in various category and account management roles. Kim holds a BA HONS degree in Management, Information Technology, and Foreign Languages from the University of York.
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