Parul Virmani

Parul Virmani is an experienced professional in the field of Business Intelligence and Digital Services, currently serving as the Director at Ferrero since June 2021, where responsibilities include defining a hybrid BI&A architectural framework and scouting innovative services. Prior to this role, Parul held the position of Director of Business Intelligence at Lifetime Brands, focusing on building a scalable BI and analytics platform and partnering with C-level executives to enhance visibility across various company metrics. Previous experience includes leadership roles at Estee Lauder, where managerial duties involved the enhancement of BI reports and KPI measurement, as well as a role as a BI Consultant at Deloitte Consulting LLP. Parul began the career as a Business Systems Analyst at Custom Computer Specialists. Parul holds a Master of Science degree in Management Information Systems and Services from Florida International University.