Cat Maxwell Smith

Cat Maxwell Smith, MSMR, currently serves as a Fractional Analyst at FESTIVE ROAD and is the Founder and Chief Research Strategist at Seedling Strategy, Insights and Research. With extensive experience in market research and insights, Cat has held key roles such as Fractional VP of Insights at both The Arrangement and Synchrony, and Sr. Consumer Strategy Manager at T-Mobile. Previously, Cat contributed to corporate strategy at JCPenney and led pricing and competitive analysis at Ambit Energy, among other significant positions. Cat is actively involved with QRCA, serving in multiple capacities for the annual conference. Cat holds an MSMR degree from The University of Texas at Arlington and a BBA in Management from Texas McCombs School of Business.