Fredrick LaGuardia

Fredrick LaGuardia has a vast and diverse work experience in the media industry. Fredrick has held multiple high-level research and ad sales positions at various companies.

Starting from their most recent position, they worked as the Vice President of Ad Sales & Programming Research at FETV - Family Entertainment Television since 2020. Prior to that, they were a Temporary Director Ad Sales, Insights & Measurement at NBCUniversal Media, LLC from 2019 to 2020. In this role, they played a key role in research presentations that helped secure deals with well-known clients such as Walmart, Pepsi Co, and L'Oreal.

Before their tenure at NBCUniversal, LaGuardia served as the Network Vice President & Head of Research at Z Living Network from 2017 to 2019. Here, they provided daily guidance to ad sales, programming, and distribution teams, conducting market and programming analysis, and making recommendations for social media marketing campaigns.

From 2012 to 2017, LaGuardia worked as a Senior Manager - Linear & Cross Platform Ad Sales Research at Disney ABC Television Group. During this time, they were the research and marketing point person for upfront presentations and managed vendor contracts.

Earlier in their career, LaGuardia held several senior research positions. Fredrick was the Project Vice President, Ad Sales & Syndication Television Research at Sony Pictures Entertainment from 2010 to 2011 and International Research Director at CBS Television Studios from 2008 to 2009. Fredrick also worked as a Worldwide Research Manager at Metro Goldwyn Mayer from 2006 to 2008, and as a Cable Research Manager/Consultant at Warner Bros. Entertainment Group of Companies in 2005.

LaGuardia began their career in the media industry as an International Television Programming & Research Analyst at Sony Pictures Entertainment from 1996 to 2000.

Overall, Fredrick LaGuardia's work experience showcases their expertise in ad sales, research, and media analysis, with a focus on driving revenue through strategic insights and market intelligence.

Fredrick LaGuardia obtained a Bachelor of Arts degree in Political Science from the University of Southern California in 1994. The exact start year for their education is not provided.