Santiago Santamaría Soler

Santi has a degree in Advertising and Public Relations with a specialization in Marketing from ESIC. He began his professional career at McCann Erickson, where he worked for three of the agency’s largest clients — L’Oréal Paris, Movistar and Aldi. During this time, he contributed to campaigns recognized at the Effie Awards and other leading creative festivals. He later joined Vinizius Y&R, as part of a task force dedicated to milestone projects such as the launch of Danone’s first organic yoghurt in Spain and the global repositioning of Costa Crociere. He also contributed to strategic initiatives for top FMCG advertisers, including GB Foods and Bolton Group.

Additionally, Santiago became a member of Nova Talent in July 2022.