FibreTrace®
Shannon Mercer is the Chief Executive Officer at FibreTrace since January 2020. Previously, Shannon worked at Good Earth Cotton as the Good Earth Cotton Business Leader. Before that, Shannon was the General Manager Steel Buildings at Ahrens from January 2016 to November 2017. Prior to Ahrens, Shannon held the position of General Manager Ranbuild Australia at BlueScope Steel from April 2007 to December 2015. Shannon also worked as the National Sales and Marketing Manager at BlueScope Steel. Shannon holds a Master of Business Administration (M.B.A.) from the University of Newcastle (2009-2012). Responsibilities include strategic planning, business performance management, customer relations, and marketing strategies.
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FibreTrace®
End-to-end, total supply chain traceability for textile brands that care. FibreTrace® is an advanced transparency technology business, combining physical and digital traceability with the power of authentication. FibreTrace® provides brands and retailers with true custody of supply, the ability to quantify and audit fibre content, and access primary impact data for natural and man-made solutions. Through powerful storytelling, FibreTrace® aims to empower the global textile industry to reduce its impact on the environment.