Albena Yurukova

Global Brand Manager at FICOSOTA

Albena Yurukova is an experienced marketing professional with a focus on brand management in the food and home & personal care sectors. Currently serving as Global Brand Manager at FICOSOTA since September 2015, Albena manages the sweet snacks portfolio and leads global brand strategy and planning, including new product development. Previously held roles include Brand Manager for LATAM and Brand Manager for Bulgaria and Romania, where responsibilities encompassed implementing marketing strategies, performance analysis, and project management. Albena's career began with internships focusing on marketing campaigns and public relations. Educational credentials include a Master’s Degree in Marketing from Universitat Autònoma de Barcelona and a Bachelor’s Degree from the University of World and National Economy.

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FICOSOTA

FICOSOTA is a fast growing company, a manufacturer of home and personal care products, tissue and snack food. Already a leader on many European markets, our company works hard to offer customers high quality products, effective decisions and excellent results. The needs of our clients define our products development. Customer preferences guide our creativity and make us constantly modify our products to be able to respond even to the bravest ideas and constantly changing and evolving market. The satisfaction of our customers is our biggest prize. A team from various fields of young experts works constantly to make the life of the customers more comfortable, easier and calmer. We always look for innovation and stability, we combine simplicity and progressive approach to develop a product with a character – our products are combination of tradition and innovation. Stability, constant growth, ability to acquire the best practices and models from the newest and innovative approaches and implement them on the market is our talent and passion.