Dimcho Hristov

Dimcho Hristov is an experienced market development professional with a strong background in sales and brand management across various industries, including snack food, beverages, and insurance. Currently serving as the Market Development Manager for FICOSOTA since May 2018, Dimcho oversees trade channels and sales strategies in the Middle East, Africa, and Asia-Pacific regions. Previous roles include market development and managerial positions at BTB Trade Ltd. and BTB BULGARIA JSC, as well as notable experience at Mars, where Dimcho managed brand and key account teams. Dimcho holds a Master of Arts in International Alternative Tourism and Applied Linguistics, showcasing a diverse skill set well-suited for strategic business development and marketing initiatives.