Mafalda Honório

Mafalda Honório is a seasoned marketing professional with extensive experience in leadership roles across various industries. Currently serving as the Head of Longevity Marketing at Fidelidade since February 2022, Mafalda leads initiatives to position the company as a leader in the Longevity sector in Portugal. Previously, as Chief Sales, Marketing, Communication and Innovation Officer at SANA Hotels, Mafalda managed a diverse team and implemented multinational best practices in the Portuguese hospitality market. Mafalda's background includes significant roles at Upfield, Unilever Jerónimo Martins, and various key account management positions, contributing to the marketing strategy and sales growth of prominent brands. Additionally, Mafalda is pursuing executive education at CATÓLICA-LISBON while holding a Licentiate degree in Business Administration from Universidade Nova de Lisboa.