Deanna Lape

Deanna Lape is a seasoned UX design and strategy professional with extensive experience in leading product vision and enhancing user experiences across various platforms. Currently serving as Principal UX Designer & Strategist at Fidelity Charitable®, Lape spearheads the strategic direction for the Giving Central platform, which connects a vast network of donors and non-profits. With a background that includes roles as Product Director at Lape Consulting and Sr UX Manager at REI, Lape has successfully managed teams, improved customer engagement, and implemented data-driven design strategies. Previous experience at SAS as Principal Product Designer involved leading design functions and collaborating with multiple stakeholders to drive innovative product solutions. Deanna holds a BA in Biology and Studio Art from Bucknell University, as well as an MFA in Computer Graphics Design and Advanced Graduate Certificate in Interactive Media Design from the Rochester Institute of Technology.