Fidelity Marketing
Efren Garcia has extensive work experience, starting as a trainee at Vitro in 2000. Efren then held various roles at Vitro, including Forecast & Sales Manager and Project Evaluation Manager. In 2004, they became the Strategy Manager and later the Marketing Manager at Vitro. From 2007 to 2010, they worked as the Marketing Director at KALTEX, where they developed global growth strategies and implemented a Client Satisfaction Evaluation System. Since 2010, they have been with Fidelity Marketing, initially serving as the Managing Director of Mexico & Central America + Regional Strategy. In this role, they were responsible for sales and operations in Mexico and Central America, as well as designing and developing loyalty solutions for major corporations in Latin America. Efren also oversaw the strategic planning and market strategies for the company in multiple Latin American countries. In 2018, they were promoted to COO and later became the Chief Executive Officer in 2019.
Efren Garcia completed their MBA with Honours in Marketing Strategy from BI Norwegian Business School from 2003 to 2004. Prior to that, they obtained a Bachelor of Science degree in Economics from Tecnológico de Monterrey between 1995 and 1999. There is no available information about the start or end dates of their education at Centro Universitario de Estudios Superiores de Monterrey, nor any information about their degree or field of study in that institution.
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Fidelity Marketing
Descripción de la empresa: En Fidelity Marketing nos hemos posicionado como el proveedor líder de soluciones en programas de relacionamiento, lealtad y beneficios en Latinoamérica. Desarrollamos relaciones duraderas y rentables con nuestros clientes, ofreciendo estrategias integrales de lealtad que combinan tecnología, socios estratégicos, experiencia, servicio y talento para el beneficio de sus marcas y consumidores. Ideamos soluciones que cubren todas las etapas del ciclo de vida del cliente, enfocadas en adquirir, incentivar, retener y reactivarlos. Descrição da empresa: Na Fidelity Marketing nos posicionamos-nos como o principal fornecedor de soluções em programas de relacionamento, lealdade e benefícios na América Latina. Desenvolvemos relações duradoras e rentáveis com nossos clientes, oferecendo estratégias de fidelidade que combinam tecnologia, parceiros estratégicos, experiência, serviço e talento para o benefício de suas marcas e consumidores. Criamos soluções focadas em todas as etapas do ciclo de vida do cliente com foco na aquisição, incentivo, retenção e reativação. Company description: At Fidelity Marketing we have positioned ourselves as the leading provider of solutions for customer relationship, loyalty and benefits programs in Latin America. We develop lasting and profitable relationships with our clients, offering comprehensive loyalty strategies that combine technology, strategic partners, experience, service and talent for the benefit of their brands and consumers. We generate solutions for every phase of the customer’s life cycle focused on acquiring, incentivizing, retaining and reactivating them.