Efren Garcia

Efren Garcia has extensive work experience, starting as a trainee at Vitro in 2000. Efren then held various roles at Vitro, including Forecast & Sales Manager and Project Evaluation Manager. In 2004, they became the Strategy Manager and later the Marketing Manager at Vitro. From 2007 to 2010, they worked as the Marketing Director at KALTEX, where they developed global growth strategies and implemented a Client Satisfaction Evaluation System. Since 2010, they have been with Fidelity Marketing, initially serving as the Managing Director of Mexico & Central America + Regional Strategy. In this role, they were responsible for sales and operations in Mexico and Central America, as well as designing and developing loyalty solutions for major corporations in Latin America. Efren also oversaw the strategic planning and market strategies for the company in multiple Latin American countries. In 2018, they were promoted to COO and later became the Chief Executive Officer in 2019.

Efren Garcia completed their MBA with Honours in Marketing Strategy from BI Norwegian Business School from 2003 to 2004. Prior to that, they obtained a Bachelor of Science degree in Economics from Tecnológico de Monterrey between 1995 and 1999. There is no available information about the start or end dates of their education at Centro Universitario de Estudios Superiores de Monterrey, nor any information about their degree or field of study in that institution.