Fidelity
Rebecca Gersbacher, MBA, is a highly experienced Principal UX Researcher at Fidelity Investments, with a robust background in user research and product management. Previous roles include Senior User Research Manager at Wayfair, where Rebecca led research for both pre- and post-purchase customer service, and Product Manager at Aquent, overseeing CRM and candidate management tools for a large sales team. Additional experience includes Senior Product Manager at Vistaprint, shaping online customization strategies, and UX Research Lead at Eons, focusing on engagement for a social networking platform. Rebecca holds a Master of Business Administration from the Isenberg School of Management at UMass Amherst and a Bachelor of Business Administration from the Martha and Spencer Love School of Business at Elon University.
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Fidelity
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Fidelity is a privately owned investment manager. It also provides IRAs, 401(k) rollovers, annuities, discount brokerage services, retirement services, estate planning, wealth management, securities execution and clearance, and life insurance services to its clients. Fidelity provides its services to individual investors, businesses, financial advisors, and institutions. It manages equity, fixed income, and balanced mutual funds. Fidelity invests in the public equity and fixed income markets across the globe. It conducts in-house research to make its investments. Fidelity operates as a subsidiary of FMR LLC. It began operation in 1946, with its headquarters in Boston in Massachusetts.