Rebecca Gersbacher

Rebecca Gersbacher, MBA, is a highly experienced Principal UX Researcher at Fidelity Investments, with a robust background in user research and product management. Previous roles include Senior User Research Manager at Wayfair, where Rebecca led research for both pre- and post-purchase customer service, and Product Manager at Aquent, overseeing CRM and candidate management tools for a large sales team. Additional experience includes Senior Product Manager at Vistaprint, shaping online customization strategies, and UX Research Lead at Eons, focusing on engagement for a social networking platform. Rebecca holds a Master of Business Administration from the Isenberg School of Management at UMass Amherst and a Bachelor of Business Administration from the Martha and Spencer Love School of Business at Elon University.