Idan Cohen

Idan Cohen is a seasoned product executive currently serving as VP Product at Fido since July 2025. Previously, Idan held the same title at 40seas from December 2022 to July 2025 and worked as a Product Management Mentor at Product League from December 2021 to January 2023, where mentorship focused on enhancing product managers' skills and decision-making. Prior experience includes serving as Director of Product at Melio, contributing to the founding team and leading strategic initiatives, and Product Team Lead for the Wix Editor at Wix.com, where key projects significantly improved performance metrics. Idan also served as VP Product at nRoll, co-founding the company and developing a machine learning-based ad optimization system, and established the BI team at Linkury as Director of BI & Data Analysis. Earlier in the career, Idan worked as a System Analyst at Whitewater Security. Educational credentials include an MBA from Tel Aviv University and a B.Sc in Industrial Engineering and Management from Ben-Gurion University of the Negev.