Fido
Itai Eshkar serves as the Head of Global Marketing at Fido since September 2023, leading a team of 15 to achieve 20,000 monthly paying users while leveraging AI to enhance content production and reduce customer acquisition costs. Prior to this role, Itai held key marketing positions at Guesty, including Demand Generation Team Lead and Marketing Automation Manager, where responsibilities included enterprise marketing, building SMB marketing infrastructure, and optimizing lead journeys. Itai's earlier experience encompasses roles at Personalics, Groupon, Tamooz Marketing Communications, and a leadership position as a Special Forces Captain in the Israel Defense Forces. Educational qualifications include an Executive Certificate in Strategic Consulting from The Wharton School, an MBA in Global Strategic Planning from Reichman University, and degrees in Business Law & International Business and a Bachelor of Science from London Metropolitan University and Lycée Georges Duby, respectively.
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Fido
Fido is on a mission to empower individuals and entrepreneurs to take advantage of opportunities in Africa. Built on advanced technology that enables fast, easy and secured access to digital financial services. Our independent financial platform and unique machine learning risk models make instant credit decisions for customers with no financial track record while reducing operational costs. But we’re not just about digitizing financial services. For the first time, we are introducing the Fido Score. Fidoscore shifts power back to the people by empowering them to build and maintain a digital financial track record. Now our customers can create their own digital financial identity, and reap the benefits of being visible to the financial system. We educate customers to improve their Fido score and adopt smart financial habits.