The Marketing Team at Fido is dedicated to promoting the company's mission of empowering individuals and entrepreneurs in Africa through advanced digital financial services. The team is responsible for creating and maintaining a strong brand image, developing compelling marketing materials, and engaging with customers online. This includes designing visual content, enhancing the Fido Score's visibility, and encouraging smart financial habits among customers. By leveraging their expertise, the team aims to increase brand awareness and foster a community that values financial independence and digital track records.