Jae Ruax

Founder at Fiena Global

Jae Ruax is the Founder and CEO of Fiena Dubai and Fiena London, both initiatives aimed at fostering genuine social connections among adventurous, cosmopolitan women through curated experiences and selective membership. With extensive experience in event management and brand building, Jae Ruax leads Fiena Global, a private members club with a significant impact in cities like London and Dubai, having organized over 400 events for more than 500 members. Additionally, Jae Ruax is an accomplished speaker, focusing on topics such as entrepreneurship, disruptive business methods, and work-life balance. Previous roles include contributions to Their Alter Ego Club, Regents Racing, and The Hospital Club, showcasing a diverse background in management, fashion consulting, and life coaching. Jae Ruax holds a BA in Global Business and Design Management from Regents University London, alongside creative pursuits in journalism.

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Fiena Global

A private members club for cosmopolitan, adventurous women in the city of London and surrounding areas, to drive genuine social connections between like-minded individuals, through our five divisions of experience (Samurai/ Showstopper /Gentlewoman/ Magic/ Heart & Soul), and selective membership process, in an era of entrepreneurship and feminine power. The Fiena Members Club offers an upscale and influential 25-45 year-old female audience access to hundreds of unique community experiences per year, 10 clubhouses across the city, including a beach club, horse riding stables, rooftop terrace and office space- and access to a unique community of female leaders that make the city feel like home. We lift the veil of pretentiousness from members only communities, and offer a multitude of options, for the women who want it all Our core principles are: Fun : Life is about enjoyment Adventure : You find out who you are, outside of your comfort zone Collect beautiful moments not things : Owning things is fun, but experiencing life is better Kindness : Building connections based on genuine value Holistic Success: Achieving wealth and goals whilst also driving personal happiness Build Business & Wealth : Ascending and break barriers Customer Profile Our members are an upscale and influential 25-45 year-old female audience. Our member is a cosmopolitan, successful woman who has a diverse range of interests, an independent character and is passionate about life. She comes to Fiena to be around women she relates to, who challenge her & bring out the best in her. She works in a professional field, and is well respected at the top of her field.