Bettina Garibaldi

Bettina Garibaldi currently serves as the Chief Marketing and Communications Officer for FIFA World Cup 26™, overseeing marketing strategy, brand management, and stakeholder relations since November 2024. In addition, Bettina is the Founder and Consultant at Betrek, LLC, providing strategic marketing services to various sectors. Prior experience includes a tenure at Ketchum as Executive Vice President and Managing Director for the Travel, Hospitality & Leisure sector, where Bettina led strategic development and financial performance, and as Senior Vice President for Consumer Packaged Goods, creating integrated marketing campaigns. Educational background includes a Master of Science in Corporate Communications from New York University and a Bachelor of Business Administration in Marketing Management from Baruch College's Zicklin School of Business. Bettina also contributed to academia as an Adjunct Professor at Stevens Institute of Technology, teaching courses in Integrated Marketing Communications and Public Relations.