Bettina Garibaldi

Bettina Garibaldi is a seasoned marketing and communications professional currently serving as the Chief Marketing and Communications Officer for FIFA World Cup 26™ in New York New Jersey since November 2024. Bettina founded Betrek, LLC, providing strategic marketing and communications consulting to various sectors, including Travel and Hospitality, while emphasizing AI-driven insights. Bettina's previous tenure at Ketchum spanned over 15 years, culminating in the role of Executive Vice President, where Bettina led the Travel, Hospitality & Leisure sector, driving profitability and strategic growth. Notable achievements include high-impact campaigns for Frito-Lay and Gillette, as well as teaching at Stevens Institute of Technology. Bettina's academic credentials include a Master of Science in Corporate Communications/PR from New York University and a Bachelor of Business Administration in Marketing Management from Baruch College.