FIFA
Adriana Armas Pereira is a seasoned professional in guest relations and hospitality, currently serving as Guest Relations Manager at FIFA since June 2015, after progressing from Guest Relations Coordinator and working in the Counsel Players’ Status Department. Prior experience includes roles at Hotel Le Mirador Kempinski as Front Desk Agent, SEG, Swiss Education Group as Events Coordinator, and Orient-Express as Spa Coordinator, where valuable experience in guest service, spa operations, and administrative tasks was gained. Adriana also held internships at Penha Longa Hotel Golf Resort and Indaba Hotel, acquiring skills in food and beverage services and event planning. Adriana holds a Bachelor of Arts in Hotel and Events Management from Swiss Hotel Management School, completed in 2013.
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FIFA
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Founded in 1904, the Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives, enshrined in its statutes, are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.). FIFA is composed of a number of political bodies (such as the FIFA Congress and the FIFA Council) and the administration. The highest political position is the FIFA President, elected every four years by FIFA’s member associations. The FIFA administration, with some 720 people from over 50 nations, is based in Zurich. It is run by the Secretary General (CEO). FIFA stages FIFA World Cups™ in various forms such as youth, men’s and women’s, futsal, beach soccer or club competitions. The men’s FIFA World Cup™ is not only the most popular single sporting event in the world but also the financial backbone for FIFA and its efforts to develop football worldwide. The financial success of the FIFA World Cup™ allows FIFA to run a wide range of football development programmes and to provide funds, infrastructure and know-how to its member associations through the FIFA Forward Development Programme.