Sara R.

Sara R. is an experienced executive assistant currently serving as the Executive Assistant to the Chief Business Officer at FIFA since June 2023. With previous roles at FIFA during the 2022 World Cup and UEFA events, Sara has honed skills in managing complex schedules, supporting high-profile guests, and enhancing organizational efficiency. Sara's background includes positions at Wavemaker, SAP Concur, and Informa, where responsibilities encompassed diary management, travel coordination, and project leadership. Sara holds a Bachelor's degree in Public Relations from Università degli Studi di Udine, and further education includes studies at the University of Oulu and a high school diploma from Liceo Scientifico.