Janine Schoos

Janine Schoos has a diverse work experience spanning over two decades. Janine has been working at FIFCO USA since 2020, first as the Labatt USA Brand Director and now as the Trade Marketing Director. Prior to this, from 2009 to 2020, Schoos worked at North American Breweries, Inc., where they held various roles such as Associate Marketing Director, Import and Heritage Brands, Labatt and Genesee Brand Manager, and Genesee Brand Manager. Before joining North American Breweries, Inc., Schoos worked at The Mentholatum Company as an Associate Brand Manager from 2006 to 2009, where they focused on healthcare brands and skincare brands. At the start of their career, they worked at Buffalo Envelope Company as an Account Manager from 2003 to 2006, where they handled business-to-business sales. Overall, Schoos has a strong background in brand management, marketing strategy, advertising, budget management, and building relationships with agencies and partners.

Janine Schoos completed their Bachelor of Science degree in Communications and Marketing at the State University of New York at Fredonia from 1998 to 2002. Janine then pursued a Master of Business Administration (MBA) degree in Business at Canisius University from 2003 to 2006. In terms of additional certifications, they obtained the Developing Executive Leadership certification from the American Management Association in July 2016. In June 2007, they also completed the Women in Business Leadership Program at Canisius College. Furthermore, they hold a Cicerone Level 1 certification from the Cicerone Certification Program, although the exact month and year of obtaining this certification are unknown.