Ulises Pérez is an experienced strategist specializing in brand planning and communication strategies across various industries. Currently serving as a Mentor at The 30 Minute - University since October 2024, Ulises also holds the position of Head of Strategy & Planning at FIFCO, where responsibilities include designing and implementing brand strategies for a diverse portfolio. Previous roles include Strategy Lead at KTBO, Senior Brand Strategist at Publicis Worldwide, and various strategic positions at Element, Mibo, Saatchi & Saatchi Mexico, and AGENCIAi. Ulises holds a degree in Communication Sciences with a specialization in Advertising from Universidad Nacional Autónoma de México and has completed further education at Miami Ad School and Universidad César Vallejo.