FIFPRO
Liska Koekoek serves as the Digital Manager at FIFPRO since April 2019, specializing in digital transformation, platform strategy, innovation, and engagement growth. In addition to this role, Liska operates as a Creative Artist with a webshop since August 2018, and offers workshops and classes. Liska has extensive experience in digital marketing and innovation consulting, alongside various leadership positions such as Voorzitter at Muziekschool Diemen and Marketing Manager at Woest Zuid. Previous roles include Strategy & Communications Director at OMD Nederland, Manager of Digital Marketing and e-Commerce at G+J Media, and Digital Marketing professional at Basic Fit. Liska holds a Post Master in Digital Transformation in Organisations from Beeckestijn Business School and a BA in Education and Social Work from Inholland University of Applied Sciences.
This person is not in any teams
FIFPRO
In a world frequently driven by individual interests, we are a not-for-profit organisation that stands for equality and solidarity in professional football. With 66 affiliated national player associations across the world, we are committed to defending the employment conditions of footballers in what is often a short and fragile career. The world of work for professional footballers is shifting. Their global employment situation is more complex than ever. We are committed to a player-centric working environment that protects them and shapes the future of the football industry. With our member unions, we have a proud track record of supporting footballers marginalised through discrimination, unfair rules or workplace harassment. We work behind-the-scenes but also in high-profile legal cases such as those involving Jean-Marc Bosman (freedom of movement), women’s national teams (conditions) and Zahir Belounis (human rights). As the only global representative of footballers, we negotiate international rule changes with FIFA, leagues and clubs. These cover a broad range of subjects from the match calendar, to concussion protocol and the use of personal player data. With more players than ever working abroad, FIFPRO is more relevant than ever. We help coordinate support for players – and make sure their voices are heard. To best serve them, our staff are experts in subjects from sports law and football medicine to the personal development of athletes. We are a small dynamic organisation with a positive attitude. We believe in teamwork and freedom to share ideas and start initiatives. Although we have decision makers, we strive to make collective decisions. We update each other in weekly stand-ups and project insight moments, and we celebrate our successes together. Most importantly: the wellbeing of professional football players is at the heart of everything we do.