Shoko Tsuji

Shoko Tsuji currently serves as the General Secretary for FIFPRO Asia/Oceania and Player & Union Relations Manager, where expertise includes launching and managing the FIFPRO Global Player Council and developing strategic frameworks for player initiatives. Tsuji is also a Community Member of Diversity in the Business of Sport, promoting diversity within the sports industry. Previous roles include Head of Partnership Success at ELEVEN SPORTS HQ, and MyCujoo, where Tsuji initiated global strategies for live streaming partnerships and executed the "AFC Live Streaming Project" across Asian football associations. Earlier experience includes managing sports media projects at NOVAJIKA S.A. and working as a sports journalist for Diario AS. Tsuji holds a Master's Degree in International Management, Law and Humanities of Sport from the FIFA Master program, a Master's Degree in Sports Journalism and Communication from Escuela Universitaria Real Madrid Universidad Europea, and a Bachelor's Degree in Sport Sciences from Waseda University.