FIFPRO
Shoko Tsuji currently serves as the General Secretary for FIFPRO Asia/Oceania and Player & Union Relations Manager, where expertise includes launching and managing the FIFPRO Global Player Council and developing strategic frameworks for player initiatives. Tsuji is also a Community Member of Diversity in the Business of Sport, promoting diversity within the sports industry. Previous roles include Head of Partnership Success at ELEVEN SPORTS HQ, and MyCujoo, where Tsuji initiated global strategies for live streaming partnerships and executed the "AFC Live Streaming Project" across Asian football associations. Earlier experience includes managing sports media projects at NOVAJIKA S.A. and working as a sports journalist for Diario AS. Tsuji holds a Master's Degree in International Management, Law and Humanities of Sport from the FIFA Master program, a Master's Degree in Sports Journalism and Communication from Escuela Universitaria Real Madrid Universidad Europea, and a Bachelor's Degree in Sport Sciences from Waseda University.
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FIFPRO
In a world frequently driven by individual interests, we are a not-for-profit organisation that stands for equality and solidarity in professional football. With 66 affiliated national player associations across the world, we are committed to defending the employment conditions of footballers in what is often a short and fragile career. The world of work for professional footballers is shifting. Their global employment situation is more complex than ever. We are committed to a player-centric working environment that protects them and shapes the future of the football industry. With our member unions, we have a proud track record of supporting footballers marginalised through discrimination, unfair rules or workplace harassment. We work behind-the-scenes but also in high-profile legal cases such as those involving Jean-Marc Bosman (freedom of movement), women’s national teams (conditions) and Zahir Belounis (human rights). As the only global representative of footballers, we negotiate international rule changes with FIFA, leagues and clubs. These cover a broad range of subjects from the match calendar, to concussion protocol and the use of personal player data. With more players than ever working abroad, FIFPRO is more relevant than ever. We help coordinate support for players – and make sure their voices are heard. To best serve them, our staff are experts in subjects from sports law and football medicine to the personal development of athletes. We are a small dynamic organisation with a positive attitude. We believe in teamwork and freedom to share ideas and start initiatives. Although we have decision makers, we strive to make collective decisions. We update each other in weekly stand-ups and project insight moments, and we celebrate our successes together. Most importantly: the wellbeing of professional football players is at the heart of everything we do.