fifty-five
Virgile de La Dure has extensive experience in analytics and digital performance management, currently serving as Measurement Director for fifty-five in France. Previous roles include Senior Analytics & Tracking Manager and Analytics & Tracking Manager at fifty-five, Consultant Performance Digital at Altran, and Chef de projet at The Blue Pill. Additionally, Virgile has held the position of Chef de publicité digital & Traffic Manager at Base&co, showcasing a strong background in digital marketing and project management.
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fifty-five
fifty-five is a company specialised in Business Analytics Marketing. Its mission is to increase the performance of advertisers' internet channel, all the way from acquisition to retention. fifty-five's approach is thoroughly data-driven and customer-centric. Through the set up and delivery of insightful dashboards to monitor siteperformance and obtain a perfect understanding of user behaviour, fifty-five provides strategic, tactical and operational recommendations and extends its mission to assisting in their successful implementation.