Fightclub (BE)
Gwen Reynaert is an accomplished professional in the creative services sector with a diverse background in management, production, and copywriting. Currently serving as Head of Creative Services and Account Manager at Fightclub (BE) since April 2022, Gwen previously worked at mortierbrigade as a Producer from October 2019 to January 2022, and briefly at Proximus as a Junior Copywriter in July 2019. In earlier roles, Gwen demonstrated strong organizational skills and independence while serving as a Student Driver at Bringme from September 2017 to July 2019 and as a Restaurant Manager Student Job at Burger Folie from May 2015 to July 2019. Gwen holds a Master's degree in Communicatiewetenschappen with a focus on Media, Strategic Communication, and Marketing from Vrije Universiteit Brussel and has studied Management, Economics, and Consumer Studies at Università degli Studi Firenze.
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Fightclub (BE)
We put brands, companies and products on the (digital) rails for more leads, greater turnover and more business, by fusing creativity and performance. A strong brand that doesn't convert is useless. And a digital strategy without a strong brand is hopeless. In the end, marketing is always about winning. And in order to win, every piece of the puzzle needs to fit, from brand strategy to core creative idea, from social media to Google Ads. Full-funnel, where creativity meets performance.