Fightclub (BE)
Joanne Cols currently serves as Account Manager Team Lead at Fightclub (BE) since February 2024. Prior to this role, Joanne held positions including Growth Marketing Team Lead at UPTHRUST from February 2021 to February 2024 and Growth Marketing Consultant at GrowForce, also from January 2021 to February 2024. Earlier experience includes Performance Marketer at Wunderman Antwerp from June 2018 to February 2021, where responsibilities involved developing digital campaign strategies, setting KPIs, and optimizing campaigns. Joanne also worked as Marketing Coordinator at Parcify from January 2017 to June 2018 and completed an internship in PR and Marketing at BESTSELLER in early 2016. Educational qualifications include a Master's in Communication Studies with a focus on Strategic Communication from the University of Antwerp and a Bachelor's in Political and Social Sciences from the same institution, as well as a Secondary Education degree from Sint-Michiels College.
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Fightclub (BE)
We put brands, companies and products on the (digital) rails for more leads, greater turnover and more business, by fusing creativity and performance. A strong brand that doesn't convert is useless. And a digital strategy without a strong brand is hopeless. In the end, marketing is always about winning. And in order to win, every piece of the puzzle needs to fit, from brand strategy to core creative idea, from social media to Google Ads. Full-funnel, where creativity meets performance.