Fightclub (BE)
Leslie De Mey is a seasoned digital marketing professional currently serving as an Account Strategist at Fightclub and a Digital Expert at UPTHRUST, a global digital business acceleration office. With extensive experience at renowned companies, Leslie previously held the position of Global Digital Marketing Manager at Le Pain Quotidien, where significant contributions included developing a CRM and loyalty program. Prior roles at L'Oréal involved managing critical digital initiatives for the Professional Products Division, such as a B2B e-commerce and e-learning platform, demonstrating strong project management and strategic planning skills. Leslie's career began as a Digital Marketing Intern at L'Oréal and progressed through various roles, including Jr. Digital Brand Manager at MEDIALAAN and Digital Marketing Associate Consultant at Universem, complemented by a solid educational foundation with a Master’s Degree in Business Economics from KU Leuven.
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Fightclub (BE)
We put brands, companies and products on the (digital) rails for more leads, greater turnover and more business, by fusing creativity and performance. A strong brand that doesn't convert is useless. And a digital strategy without a strong brand is hopeless. In the end, marketing is always about winning. And in order to win, every piece of the puzzle needs to fit, from brand strategy to core creative idea, from social media to Google Ads. Full-funnel, where creativity meets performance.